| Title Transcription | キョウフ カンキ コミュニケーション ノ セットク コウカ ニ オヨボス ワダイ バイタイ ヒケンシャ オヨビ ソクド キジュン ノ エイキョウ ジュウライ ノ ケンキュウ ノ ブンセキ
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| Title Alternative (English) | Influence of Topics, Media, Subjects and Criteria on Persuasive Effectiveness of Fear Arousing Communications : An analysis of the Previous Studies
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| File | |
| language |
eng
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| Author |
Fukada, Hiromi
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| Description | This study was conducted to investigate the influence of four methodological variables - topics, media, subjects and criteria-on the inconsistency among the findings regarding relative persuasive effectiveness of high fear versus low fear in the fear appeal studies. Analysis showed that topics and media had some influence on main effects of fear on persuasion, but it was impossible to interprete those results. Additionally, it was showed that recipients' personality variable and recipients' relevance-to-threat variable facilitated interaction effects between fear and either of the variables on persuasion.
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| Journal Title |
Memoirs of the Faculty of Education, Shimane University. Educational science
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| Volume | 18
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| Start Page | 111
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| End Page | 127
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| ISSN | 0287251X
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| Published Date | 1984-12-25
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| NCID | AN0010792X
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| Publisher | 島根大学教育学部
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| Publisher Aalternative | The Faculty of Education Shimane University
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| NII Type |
Departmental Bulletin Paper
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| OAI-PMH Set |
Faculty of Education
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| 他の一覧 |
