中国におけるライブコマース市場の経済効果の推計

In China, the commerce market is rapidly expanding and improving the quality of consumption experiences. On the other hand, the difference between what consumers willing to pay and actual price is not included in the traditional GDP system. This can be seen as an increase m consumer surplus. In this study, through a questionnaire survey on the economic effects of China's live commerce market, we analyzed data on the consumer surplus generated by live commerce and estimated specific consumer surplus.