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Title Transcription
キョウフ カンキ コミュニケーション ノ セットク コウカ ニ オヨボス ワダイ バイタイ ヒケンシャ オヨビ ソクド キジュン ノ エイキョウ ジュウライ ノ ケンキュウ ノ ブンセキ
Title Alternative (English)
Influence of Topics, Media, Subjects and Criteria on Persuasive Effectiveness of Fear Arousing Communications : An analysis of the Previous Studies
File
language
eng
Author
Fukada, Hiromi
Description
This study was conducted to investigate the influence of four methodological variables - topics, media, subjects and criteria-on the inconsistency among the findings regarding relative persuasive effectiveness of high fear versus low fear in the fear appeal studies. Analysis showed that topics and media had some influence on main effects of fear on persuasion, but it was impossible to interprete those results. Additionally, it was showed that recipients' personality variable and recipients' relevance-to-threat variable facilitated interaction effects between fear and either of the variables on persuasion.
Journal Title
Memoirs of the Faculty of Education, Shimane University. Educational science
Volume
18
Start Page
111
End Page
127
ISSN
0287251X
Published Date
1984-12-25
NCID
AN0010792X
Publisher
島根大学教育学部
Publisher Aalternative
The Faculty of Education Shimane University
NII Type
Departmental Bulletin Paper
OAI-PMH Set
Faculty of Education
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