タイトルヨミ
ユウキ チイキ カコウ ショクヒン ノ ショウヒシャ センコウ ト フカカチ ノ カンケイ : トマトジュース オ タイショウ トシタ センタク ジッケン オ チュウシン ニ
タイトル別表記
Relation Between Consumer Preference and Value Added of Organically and Locally Processed Foods: A Choice Experiment Study on Tomato Juice
ファイル
言語
日本語
著者
長尾 愛 元島根大学生物資源科学部(2017年9月現在イギリスニューカッスル大学大学院)
保永 展利 島根大学生物資源科学部
内容記述(抄録等)
This study clarifies the relation between consumer preference and value added of organically and locally processed foods. Using stated preference data obtained from investigation, we estimated consumer preferences and willingness to pay (WTP) for attributes of a processed food product (tomato juice) differentiated with respect to organic and local production labelling and a series of other claims such as food additives, concentrated or salted variants and price. Market survey was also conducted to compare with the WTP data. Results indicated that consumers were willing to pay more for a product made from locally or organically grown tomatoes. However, consumers preferred a product without food additives the most. Interaction effects between consumer preference and examinee attributes demonstrated that those with relatively high income chose tomato juice with better quality for all attributes. The comparisons indicated considerable differences between WTP and market value. For example, consumers indicated a WTP of ¥98 in value added of organically processed food, while a value of only ¥0.9 was actually added in the market. This implies that value added of organically processed food is less than it should be. On the other hand, consumers demonstrated a WTP of ¥76 in value added of locally processed food. While a value of ¥170 value was added in the market. This suggests that the market value of locally processed food is more than consumers' WTP and that the sale of locally processed food has been hampered by the price.
主題
Choice experiment
consumer preference
interaction effects
organic and local processed food
tomato juice
掲載誌名
島根大学生物資源科学部研究報告
22
開始ページ
27
終了ページ
32
ISSN
13433644
発行日
2017-09-30
NCID
AA1112906X
出版者
島根大学生物資源科学部
出版者別表記
Faculty of Life and Environmental Science, Shimane University
資料タイプ
紀要論文
ファイル形式
PDF
権利関係
島根大学生物資源科学部
著者版/出版社版
出版社版
部局
生物資源科学部