産地表示の確認頻度に関する一考察

This paper aims to clarify which consumers are more likely to check the place of origin on the fresh food label using the Japan General Social Surveys 2003(JGSS-2003) data. Results of the stereotype logistic model suggest that consumers who are likely to frequently check the place of origin will fulfill the following characteristics:(1) they are female, (2) they are middle-aged class, (3) their income levels are high, (4) they read newspapers frequently, (5) they frequently purchase foods and eat dinner with family members, and finally, (6) they pay more attention to the quality when purchasing foods.