In this study, we applied the psycometric method to define the factors of evaluation of rural landscape and to measure the communality of the factors in evaluation of typical rural landscapes.
As a result of factor analysis, we extracted the following two factors, (1) the measure of taste for traditional landscape and (2) the measure of abhorrence for modern landscape. By measuring communality, these extracted factors have clarified 30-70% variation among subjects of images of the typical rural landscape. And as a result of multiple regression analysis,these factors have clarified 20-50% variation among subjects of evaluation score of presented landscapes.