A. We made a questionnaire consisting of 5 questions and asked 304 students (mal ; 140, female : 164) to choose one color from about 13 colors (white, red, yellow green, blue, purple, pink, brown, orange, yellow-green, water color, gray, black). We calculated the percentage of each of the 13 colors for each question, and determined the no. 1 and no. 2 color, using Chi-square.
(1) Walls and curtains of a dwelling house : white and brown.
(2) Seasons : spring was pink ; summer, blue ; autumn, brown and orange ; winter, white and gray.
(3) Words : happiness ; pink, unhappiness ; gray and black, eternity ; white, death ; gray and black, life ; red, sin ; gray and black, loneliness ; gray and black, home ; orange, dream ; pink, excitement ; red, fear ; black, love ; red and pink, future ; white, home sickness ; brown and orange, birth ; white, anxiety ; gray, despaire ; black and gray, anger ; red, hope ; yellow (female), dissatisfaction ; gray (male), remembrance ; water color (female).
(4) Picture of faces
1. normal : face ; white. 2. laughing : face ; pink. 3. anger : face ; red, background ; red. 4. sorrow : clothing ; black, background : gray and black.
(5) The most liked color varied, and the most disliked color was purple (female).
B. We asked them to arrange the 13 colors from heavy to light, dark to bright, and warm to cool And, divided each color by heaviness (heavy, medium, light), darkness (dark, medium, bright), and warmth (warm, medium, cool).
1. white : light, bright, not warm. 2. red : medium (heaviness, darkness), warm. 3. yellow : not heavy, bright, warm. 4. green : medium (heaviness, darkness, warmth). 5. blue : medium (heaviness, darkness), cool. 6. violet : heavy, dark, not warm. 7. pink : light, bright, warm. 8. brown : heavy, dark, medium (warmth). 9. orange : medium (heaviness), not dark, warm. 10. yellow-green : not heavy, medium (darkness), warm. 11. watercolor : light, not dark, not warm. 12. gray : heavy, dark, cool. 13. black : heavy dark, cool.