The purpose of this study is to examine the difference in region and regional revitalization image among university students. This study divides the results of the questionnaire into two groups. We call the group that students are interested in local activities and have experience of local activities the “interested/experienced students,” and the other one the “contrast students.” We compared awareness about regional revitalization and students’ familiar region between the interested/experienced students and the contrast students. Our three main observations are as follows: (1) The interested/experienced students tend to have a broad view of the region and/or regional revitalization, have a high level of interest and pride in the region, and capture the regional images through people. And their sense of ownership in regional revitalization tend to be stronger than the contrast students. (2) The contrast students tend to have less interest and pride in the region, and do not tend to be aware of various physical things in the region. (3) The contrast students tend to image the regional revitalization activities through ordinary rural concepts.