Bulletin of the Faculty of Life and Environmental Science Shimane University

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Bulletin of the Faculty of Life and Environmental Science Shimane University 13
2008-09-30 発行

産地表示の確認頻度に関する一考察

Which Consumers Are More Likely to Check the Place of Origin on the Fresh Food Label?
Kageyama, Yoshiteru
Ishida, Akira
Yokoyama, Shigeki
Yoshihisa, Aita
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Description
This paper aims to clarify which consumers are more likely to check the place of origin on the fresh food label using the Japan General Social Surveys 2003(JGSS-2003) data. Results of the stereotype logistic model suggest that consumers who are likely to frequently check the place of origin will fulfill the following characteristics:(1) they are female, (2) they are middle-aged class, (3) their income levels are high, (4) they read newspapers frequently, (5) they frequently purchase foods and eat dinner with family members, and finally, (6) they pay more attention to the quality when purchasing foods.